All tagged culture codes

adidas: An Original Is Never Finished.

Its not often that advertising still gives goosebumps, but when i saw this amazing new adidas Originals spot during the Grammy Awards Sunday night, the Trefoil that's been in my heart for many, many years swelled with pride.  I started my career with adidas in Germany back in 1990. I was obsessed by the brand as a kid and a dream come true to see the Trefoil logo spinning on the roof of the building in person the first time, let alone have the opportunity to work there. It would've been impossible to not have a Trefoil in my heart after the experiences I had there to live my dream. Because an Original is never finished. 

Company Culture: The Invisible Superpower

Culture is the difference between a good company and a great one.

I've worked in, with, around and on hundreds of companies - great ones, good ones, average ones, and shitty ones - and believe that the great ones all have culture as a Superpower.