All tagged Pan Mass Challenge
Breakaway is a proud sponsor of The Pan-Mass Challenge (PMC) and led the reinvention of the PMC's indoor spin event held this past weekend at Boston’s Fenway Park. Team Breakaway rode and dedicated a riderless tribute bike to those we have lost to cancer, patients and survivors from our own families, partners and friends.
“We work in marketing. We’re not curing cancer.”
But what if we could?
I’ve worked for 25+ years in branding, marketing and innovation with some of the world’s greatest companies. If a dollar had been contributed to cancer research every time someone used the phrase “We’re not curing cancer here…” at work, the disease would’ve been defeated a long time ago.
I'm doing the next best thing to help cure cancer faster – I’m riding this year’s Pan-Mass Challenge (PMC), and our team at Breakaway has become a PMC sponsor and branding / marketing partner. I’m asking for your support in form of a small charitable donation - $25 – that will go directly to the team at Boston’s Dana-Farber Cancer Institute (DFCI) to help them get closer to a cure faster.