“We work in marketing. We’re not curing cancer.” 

But what if we could? 

I’ve worked for 25+ years in branding, marketing and innovation with some of the world’s greatest companies. If a dollar had been contributed to cancer research every time someone used the phrase “We’re not curing cancer here…” at work, the disease would’ve been defeated a long time ago. 

I'm doing the next best thing to help cure cancer faster – I’m riding this year’s Pan-Mass Challenge (PMC), and our team at Breakaway has become a PMC sponsor and branding / marketing partner. I’m asking for your support in form of a small charitable donation - $25 – that will go directly to the team at Boston’s Dana-Farber Cancer Institute (DFCI) to help them get closer to a cure faster.