I rode the PMC for the first time in 2017 and was so overwhelmed by the movement that Billy Starr and his incredible PMC team have built that I made a promise to myself to ride every year for the rest of my life.
Here’s why.
All tagged Breakaway
Winter Cycling At Fenway Park To Cure Cancer
Breakaway is a proud sponsor of The Pan-Mass Challenge (PMC) and led the reinvention of the PMC's indoor spin event held this past weekend at Boston’s Fenway Park. Team Breakaway rode and dedicated a riderless tribute bike to those we have lost to cancer, patients and survivors from our own families, partners and friends.
"We work in marketing - we're not curing cancer" - My PMC 2017 Ride
“We work in marketing. We’re not curing cancer.”
But what if we could?
I’ve worked for 25+ years in branding, marketing and innovation with some of the world’s greatest companies. If a dollar had been contributed to cancer research every time someone used the phrase “We’re not curing cancer here…” at work, the disease would’ve been defeated a long time ago.
I'm doing the next best thing to help cure cancer faster – I’m riding this year’s Pan-Mass Challenge (PMC), and our team at Breakaway has become a PMC sponsor and branding / marketing partner. I’m asking for your support in form of a small charitable donation - $25 – that will go directly to the team at Boston’s Dana-Farber Cancer Institute (DFCI) to help them get closer to a cure faster.