"I’m not a creator. What I do is discover and uncover."

"…I’m not a creator. What I do is discover and uncover. My job is to take the spark and fan it. Feed the fire until it becomes a roaring blaze.”

- Cus d'Amato, Mike Tyson's legendary trainer

Knowing your role and where you can add the most value to a company, team or partnership is critical to success.

The team's. And your own. 

I've been lucky to work with some of the most creative, disruptive minds in product, branding, marketing, advertising, innovation, strategy, business development, management, sales, finance, logistics, operations and investment.

Its taken me over 25 years to realize and accept that i'm better at discovering and uncovering the spark and helping it become a roaring fire than being the one to create it.  

Cus D'Amato knew that he could take the spark he saw in Mike Tyson and turn it in to one of the most devastating, overpowering boxing champions the world has ever seen. He knew his role in shaping greatness. 

What about you?